Selected Work · Studio Presence

Havlay Homes

A feminine luxury website designed to turn a polished online presence into a connected lead-generation system

PROJECT OVERVIEW

More than a place to look good.

Havlay Homes needed a digital identity—and a website that could create real business opportunities.

As a new website build, the project began without an established online brand. The goal was to create a feminine interpretation of luxury real estate that felt warm, personal, and elevated while clearly communicating the full scope of the business: buying, selling, renting, and real estate investing.

Behind the design, every inquiry point was intentionally connected to Follow Up Boss and Kit. The result was a website that could attract, capture, track, and nurture leads rather than simply introduce the brand.

Pretty was never the whole plan

CLIENT

Havlay Homes

AUDIENCE

Austin-area clients at the $700k+ level

PLATFORM

Squarespace

PRIMARY GOAL

Lead generation and nurture

View Website

STRATEGIC PROJECT SCOPE

One cohesive presence, from first click to follow-up.

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The scope combined brand expression, website strategy, thoughtful design, and technical integrations so every part of the experience supported the same objective.

Website strategy

Audience direction, page hierarchy, calls to action, and a clear journey through each real estate service.

Squarespace design

Custom desktop and mobile design using a feminine, neutral luxury language supported by movement and interiors.

Follow Up Boss integration

Forms and website activity connected to the CRM for automatic lead capture and greater visibility into visitor behavior.

Foundational SEO

Core page structure and search foundations created to support visibility for the Austin-area real estate audience.

  • Audience direction, page hierarchy, calls to action, and a clear journey through each real estate service.

  • Client-provided copy refined for clarity, confidence, consistency, and stronger conversion opportunities.

  • Custom desktop and mobile design using a feminine, neutral luxury language supported by movement and interiors.

  • Dedicated experiences for buying, selling, renting, investing, contact, and individual lead forms.

  • Forms and website activity connected to the CRM for automatic lead capture and greater visibility into visitor behavior.

  • Newsletter subscriptions and new website leads connected to Kit to support continued communication and nurture.

  • Core page structure and search foundations created to support visibility for the Austin-area real estate audience.

  • Testing, mobile refinement, integrations, and final launch guidance for a confident handoff.

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Copy refinement

Client-provided copy refined for clarity, confidence, consistency, and stronger conversion opportunities.

Service architecture

Dedicated experiences for buying, selling, renting, investing, contact, and individual lead forms.

Kit integration

Newsletter subscriptions and new website leads connected to Kit to support continued communication and nurture.

Launch support

Testing, mobile refinement, integrations, and final launch guidance for a confident handoff.

WEBSITE STRATEGY

Luxury, made useful.

The visual identity needed to feel distinctive. The website itself needed to perform.

Rather than relying on the conventional black-and-white language often used in luxury real estate, the design introduced warmth through layered neutrals, sophisticated interiors, feminine typography, and carefully placed motion. That softer expression created personality without sacrificing credibility.

The structure then translated that personality into action. Each service received a clear path, forms appeared where visitor intent was strongest, and every lead entered a connected system for follow-up.

Differentiate the brand

Clarify the offer

Design for action

Connect the ecosystem

  • Create a recognizable version of luxury that felt feminine and personal—not cold, generic, or interchangeable with another realtor’s website.

  • Give buying, selling, renting, and investing enough distinction that visitors could quickly recognize the right path for their needs.

  • Use focused calls to action and dedicated forms to turn interest into trackable inquiries without overwhelming the visitor.

  • Send leads and website activity into Follow Up Boss while adding contacts to Kit, creating continuity between discovery, follow-up, and nurture.

Create a recognizable version of luxury that felt feminine and personal—not cold, generic, or interchangeable with another realtor’s website.

Give buying, selling, renting, and investing enough distinction that visitors could quickly recognize the right path for their needs.

Use focused calls to action and dedicated forms to turn interest into trackable inquiries without overwhelming the visitor.

Send leads and website activity into Follow Up Boss while adding contacts to Kit, creating continuity between discovery, follow-up, and nurture.

THE FINISHED PRESENCE

Designed to feel complete at every size.

Feminine. Functional. Fully connected.

THE OUTCOME

A website prepared to support growth.

Havlay Homes left with a polished identity and a stronger system for turning attention into opportunity.

The completed website gave the business a credible presence for an upper purchasing-power audience while expanding its ability to capture and understand leads. Follow Up Boss made visitor activity and form submissions visible; Kit extended the relationship beyond the initial visit.

With clearer services, stronger calls to action, and an integrated follow-up ecosystem, the website supported increased inquiries, transactions, sales activity, and overall annual productivity.

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A distinct feminine-luxury brand presence

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Clear pathways across four real restate services

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Automatic lead capture and behavioral visibility

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Connected CRM and email nurture systems

CLIENT REFLECTION

In the client’s words.

Blair built my website and did an incredible job listening to my needs and vision. She executed it perfectly and delivered a beautiful, functional site that matched exactly what I wanted. From day one, her competence, quick turnaround, and attention to detail stood out. Her great eye for design makes a huge difference in my business. Everything she creates is well-organized and visually impressive. I highly recommend her services!

— Finesse Haverly, Realtor, Austin, TX

YOUR PRESENCE CAN WORK HARDER

Ready for a website with a job to do?

Let’s create an online presence that reflects your business, guides the right people, and connects every new opportunity to what happens next.

Schedule an inquiry call 
Let’s build some great sh*t together.